I research health and communication in sociocultural contexts. I focus on how people perceive and talk about health conditions and those who live with them, especially in relation to stigma. Much of my work has involved samples of people with cancers (such as prostate, lung, and breast cancer), whose reasoning and decision making about health are often linked to perceptions, metaphors and social and cultural norms. I am increasingly interested in how those in the community, who may not be living with a health condition, construct and communicate about their understandings of health conditions. I specialise in the application of social psychological theory, qualitative approaches, and innovative quantitative analytic techniques to address complementary research questions. My work is translational and transformational and is directed towards improving the lives of people living with health conditions.

Some of the areas I have worked in include: masculinity and chronic illness; adjustment after robotic prostatectomy; moral influences on stigma in lung cancer; and beliefs about the natural. I always welcome chances to collaborate with researchers whose skills and interests are complementary to mine. I am currently working on cultural models of health stigma and general stigma in continuation of work that I have been undertaking in Hong Kong, Australia, the Philippines, and Malaysia.