Research output per year
Research output per year
Personal profile
Biography
Amy received her MSc in creative and cultural industries management at the University of Sheffield in 2015 and then obtained her PhD in fashion marketing at the University of Manchester in 2019. Her research interests focus on influencer marketing, marketing communications, technological innovations in marketing and retail, social media marketing, consumer behaviour, and luxury consumption. She has presented her research at several national and international academic conferences.
Education/Academic qualification
Bachelor of Arts, Huaqiao University
Doctor of Philosophy, The University of Manchester
Master of Science, The University of Sheffield
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Research output
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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
Zhou, S., Barnes, L., McCormick, H. & Blazquez Cano, M., 2020, (Accepted/In press) In: International Journal of Information Management. 102293.Research output: Journal article publication › Journal article › Academic research › peer-review
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eWOM: The rise of the opinion leaders
Zhou, S., McCormick, H., Blazquez, M. & Barnes, L., 1 Jan 2019, Social Commerce: Consumer Behaviour in Online Environments. Palgrave Macmillan, p. 189-212 24 p.Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review
5 Citations (Scopus) -
From a Marketing Communication Perspective to Identify Fashion Opinion Leaders’ Narrative Strategies to Create eWOM: A Theoretical and Methodological Contribution
Zhou, S., Blazquez Cano, M., McCormick, H. & Barnes, L., 2019, Proceedings of the 52nd Academy of Marketing Conference, AM2019: When you tire of marketing you tire of life.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing
Zhou, S., Barnes, L., Blazquez Cano, M. & McCormick, H., 2019, Proceedings of 2019 Global Fashion Management Conference.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders’ Narrative Strategies for Creating eWOM on Chinese Social Media
Zhou, S., McCormick, H., Blazquez Cano, M. & Barnes, L., 2018, Proceedings of The International Foundation of Fashion Technology Institute (IFFTI) 2018 conference: Fashion Futures.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review