Research output per year
Research output per year
Personal profile
Education/Academic qualification
Doctor of Philosophy in Business Administration in Marketing, University of British Columbia
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Dive into the research topics where Shangwen Yi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 2 Journal article
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Business-to-Investor Marketing: The Interplay of Costly and Costless Signals
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. & Dahl, D., May 2025, In: Journal of Marketing. 89, 3, p. 97-117 21 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies
Boegershausen, J., Cornil, Y., Yi, S. & Hardisty, D., Sept 2025, In: International Journal of Research in Marketing. 42, 3, p. 886-903 18 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access5 Citations (Scopus)