Research output per year
Research output per year
Research activity per year
Joint Consumption, Signaling, Equity, Status, Self-Other Perceptions
Research Publications
Kim, Nicole You Jeung, Yonat Zwebner, Alixandra Barasch, and Rom Schrift, “You Must Have a Preference: The Impact of No Preference Communication on Joint Decision Making” Forthcoming at Journal of Marketing Research
Wu, Yuechen, Rebecca W. Hamilton, Nicole You Jeung Kim, and Rebecca K. Ratner (2021), “Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment”, Journal of Marketing Research, 58(3), 439-455.
Doctor of Philosophy in Business and Management, University of Maryland
Bachelor of Business Administration, Yonsei University
Master of Science in Business Administration, Yonsei University
Research output: Journal article publication › Journal article › Academic research › peer-review
Research output: Journal article publication › Journal article › Academic research › peer-review
Research output: Journal article publication › Journal article › Academic research › peer-review