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Personal profile

Research interests

Joint Consumption, Signaling, Equity, Status, Self-Other Perceptions

Research Publications

Kim, Nicole You Jeung, Yonat Zwebner, Alixandra Barasch, and Rom Schrift, “You Must Have a Preference: The Impact of No Preference Communication on Joint Decision Making” Forthcoming at Journal of Marketing Research

Wu, Yuechen, Rebecca W. Hamilton, Nicole You Jeung Kim, and Rebecca K. Ratner (2021), “Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment”, Journal of Marketing Research, 58(3), 439-455.

Education/Academic qualification

Doctor of Philosophy in Business and Management, University of Maryland

Bachelor of Business Administration, Yonsei University

Master of Science in Business Administration, Yonsei University


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Collaborations and top research areas from the last five years

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