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Personal profile

Research interests

Signaling, Joint Consumption, Self-Other Perceptions, Consumer Lay Belief, Social Media

Research Publications

Wu, Yuechen, Rebecca W. Hamilton, Nicole You Jeung Kim, and Rebecca K. Ratner (2021), “Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment”, Journal of Marketing Research, 58(3), 439-455.

Education/Academic qualification

Doctor of Philosophy in Business and Management, University of Maryland

Bachelor of Business Administration, Yonsei University

Master of Science in Business Administration, Yonsei University