Personal profile
Biography
Muhammad Tufail has worked as a postdoctoral research associate in the Department of Design at Ulsan National Institute of Science and Technology (UNIST) Ulsan South Korea. He obtained his master's degree from the Graduate School of Culture Technology at Korea Advanced Institute of Science and Technology (KAIST) Daejeon South Korea, and Ph.D. degree from the Graduate School of Creative Design Engineering at UNIST. His areas of interest include sustainable design, ergonomic design, service design, and product service system design. He also extends his research interests in the fields of digital cultural heritage, exercise, sport and leisure, and heritage tourism development.
External positions
Postdoctoral Researcher, Ulsan National Institute of Science and Technology
15 Sept 2020 → 15 Jan 2022
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Collaborations and top research areas from the last five years
Research output
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An empirical study of cognitive load and constraint-driven innovation in the early phase of product design within a digitally mediated medium
Tufail, M. (Corresponding Author), Park, H., Wang, H. & Kim, K., 17 Jan 2026, In: International Journal of Design Creativity and Innovation. 14, 2, p. 122-149 28 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
The Design of a Board Game-based Experiential Learning Intervention to Enhance Climate Change Knowledge Retention among High School Students
Qaiser, A., Khan, R., Park, H. & Tufail, M., Apr 2026, In: Journal of Experiential Education. p. 27Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Constraints on earnings management: the moderating roles of CEO narcissism and audit quality in emerging economy
Khattak, I., Khattak, M. S., Tufail, M. & Muhammad, A., 2 Apr 2026, In: Journal of Accounting Literature. p. 1-24 24 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
An AI-driven XR Multi-Experience Platform Design by Periods for the Classic Chinese Panoramic Scroll Painting “Along the River during the Qingming Festival”
Lee, J., Park, J., Ahn, H.-K. & Tufail, M., 1 Oct 2025, In: International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences - ISPRS Archives. 48, M-9-2025, p. 791–798 8 p.Research output: Journal article publication › Conference article › Academic research › peer-review
Open Access -
Virtual Museum and XR Content Creation for Takht-I-Bahi World Cultural Heritage Site
Tufail, M., Park, J., Park, H. & Cheon, D., 23 Mar 2025, XR and Metaverse - Proceedings of the 9th International XR-Metaverse Conference 2024. Jung, T., tom Dieck, M. C., Jeong, S. C., Kim, S.-H., Sahl, D. & Kim, S. J. (eds.). Springer, p. 197-207 10 p. (Springer Proceedings in Business and Economics).Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Open Access
Prizes
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Digital Restoration of Afghanistan’s Bamiyan Buddha using Artificial Intelligence and Its Metaverse Content Development
Park, J. (Recipient), Ahn, H. (Recipient) & Tufail, M. (Recipient), Feb 2022
Prize: Honorary award › Honorary award (research)
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The Fourth London Chinese Art Exchange Exhibition 2023
Tufail, M. (Recipient), Jan 2024
Prize: Honorary award › Honorary award (teaching and learning)
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Activities
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The Design Society (External organisation)
Tufail, M. (Member)
Aug 2026Activity: Office holder / membership of professional bodies › Office holder / member of network
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CoDesign (Journal)
Tufail, M. (Reviewer)
29 Mar 2024Activity: Publication peer-review and editorial work › Editorial work for journals
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Asia Chapter of the Design Society (Event)
Tufail, M. (Reviewer)
23 Oct 2024 → 21 Dec 2024Activity: Publication peer-review and editorial work › Review of books, other publications, or software
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International Seminar on World Heritage Value of Hwasun Unjusa Temple Site “Thousand Images and Pagodas”
Tufail, M. (Invited speaker)
20 Jun 2024 → 21 Jun 2024Activity: Talk or presentation › Invited talk
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UNESCO World Heritage and Glocal Contents International Symposium
Tufail, M. (Invited speaker)
16 Nov 2024 → 18 Nov 2024Activity: Talk or presentation › Invited talk