Dr. Magnum Lam is currently an assistant professor at the School of Fashion and Textiles, The Hong Kong Polytechnic University. He is currently a Visiting Scholar at the Faculty of Management, The University of British Columbia – Okanagan.

His research interests cover fashion consumer behavior, consumers' aesthetic experiences, fashion and sustainability management, and consumer moralism. His works (i.e. paper publication and design exhibitions) have been published and presented in some of the renowned international academic journals and conferences, including  Resources, Conservation & Recycling, International Journal of Consumer Studies, The Design Journal, Fashion, Style & Popular Culture, Journal of Global Fashion Marketing, and conferences proceedings in Association for Consumer Research Conference, Cumulus Conferences, International Foundation of Fashion Technology Institutes (IFFT) Conference, and the European Academy of Design Conference. Apart from his publications, Dr. Lam’s research excellence is also recognized with a number of academic awards, which includes the best papers for the International Foundation of Fashion Technology Institutes (IFFTI) and International Textile and Apparel Association and Korean Academy of Marketing Science - The 2011 ITAA-KAMS Joint Symposium.