• Source: Scopus
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Personal profile


Dr. Magnum Lam is currently a Research Assistant Professor at the Institute of Textiles and Clothing, The Hong Kong Polytechnic University. He was a Visiting Scholar at the Faculty of Management, The University of British Columbia – Okanagan (2019-2020) . He received his Ph.D. in Fashion Business at the Institute of Textiles and Clothing, The Hong Kong Polytechnic University. He also holds an M.A. in Anthropology from the Chinese University of Hong Kong and a B.A. (Hons) in Scheme in Fashion and Textiles (Specialism: Fashion Marketing and Merchandising) from The Hong Kong Polytechnic University.


Over the past few years, Dr. Lam has been adopting a multi-disciplinary approach with both qualitative and quantitative research methods to study fashion consumption practices and design experiences. His research interests cover fashion consumer behavior, fashion aesthetic experience and identity narratives, design experiences in fashion and textiles creation,  Chinese consumer and fashion, fashion pedagogies and research methods, and consumer moralism. His works (i.e. paper publication and design exhibitions) have been published and presented in some of the renowned international academic journals and  conferences, including  Resources, Conservation & Recycling, International Journal of Consumer Studies, The Design Journal, Fashion, Style & Popular Culture, Journal of Global Fashion Marketing, and conferences proceedings in Association for Consumer Research Conference, Cumulus Conferences, International Foundation of Fashion Technology Institutes (IFFT) Conference, and the European Academy of Design Conference. Apart from his publications, Dr. Lam’s research excellence is also recognized with a number of academic awards, which includes the best papers for the International Foundation of Fashion Technology Institutes (IFFTI) and International Textile and Apparel Association and Korean Academy of Marketing Science - The 2011 ITAA-KAMS Joint Symposium.


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