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Fashion Retail Innovation Lab

The Fashion Retail Innovation Lab (FRIL) conducts research to deepen our understanding of the fashion retail environment and retail technologies' impacts on consumer information processing and consumer behavior.

FRIL is led by Dr. Juyeun Jang, a research assistant professor in the School of Fashion and Textiles at The Hong Kong Polytechnic University. Her primary research focuses on immersive retailing using advanced technology such as virtual reality and its impact on consumers’ information processing and behavioral response for developing creative retail environments and business strategies. She also has carried out innovative and practical research projects to investigate the impact of on/offline environments on consumers’ cognitive/affective and psychophysiological responses (eye-tracking, heart rate, muscle activities, etc.).


For further information, please visit Dr. Jang's Website.


Education/Academic qualification

Bachelor of Home Economics, Ewha Womans University

Master of Science in Textiles, Merchandising, and Fashion Design, Seoul National University

Doctor of Philosophy in Textiles, Merchandising, and Fashion Design, Seoul National University


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