Calculated based on number of publications stored in Pure and citations from Scopus
20162024

Research activity per year

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  • 2023

    THE EFFECT OF HUMAN-LIKENESS OF AI ON USER BEHAVIOR

    Bae, J., Cho, E. & Lam, M. L., 17 Nov 2023, 2023 KSMS International Conference. p. 73 1 p.

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

  • The effect of mod on user engagement in game industry

    Bae, S. H., Jo, S. & Bae, J. (Corresponding Author), 22 Jul 2023, Global Makreting Conference. Vol. 2023. p. 657 1 p.

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

  • The Effects of Anthropomorphism and Aura of a Digital Human on Perceived Interactivity

    Bae, J. (Corresponding Author), 31 Jul 2023, The Effects of Anthropomorphism and Aura of a Digital Human on Perceived Interactivity. Global Marketing Conference, p. 415 1 p.

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

  • The fit between anthropomorphism of ai chatbot and communication situation on use behavior

    Bae, J. (Corresponding Author), Jo, S., Bae, S. H. & Cheah, I., 22 Jul 2023, Global Marketing Conference . Vol. 2023. p. 667 1 p.

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

  • Who engages in the brand community: Focused on self-construal level

    Bae, J., Cho, E. & Lam, M. L., 17 Nov 2023, 2023 KSMS International Conference. p. 38 1 p.

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review