Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, Research Professor, Kyungpook National University
1 Dec 2022 → 31 Jan 2023
Marketing, Postdoctoral Fellow, Kyungpook National University
1 Mar 2019 → 31 Jul 2021
Master of Business Administration, Changwon National University
Bachelor of Business Administration, Gyeongsang National University
Doctor of Philosophy, Kyungpook National University
External positions
Head of PR team, Gangwon State Office of Education
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Dive into the research topics where Joonheui Bae is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression
Jung, H., Bae, J. (Corresponding Author) & Kim, H., Jul 2022, In: Journal of Business Research. 146, p. 146-154 9 p.Research output: Journal article publication › Journal article › Academic research › peer-review
24 Citations (Scopus) -
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, K. K., Bae, J. (Corresponding Author) & Kim, K. H., Jun 2021, In: Journal of Business Research. 130, p. 384-397 14 p.Research output: Journal article publication › Journal article › Academic research › peer-review
39 Citations (Scopus) -
The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix
Kim, J., Kang, S. & Bae, J. (Corresponding Author), 2022, In: International Journal of Advertising. 41, 6, p. 997-1016 20 p.Research output: Journal article publication › Journal article › Academic research › peer-review
12 Citations (Scopus) -
Human likeness and attachment effect on the perceived interactivity of AI speakers
Kim, J., Kang, S. & Bae, J. (Corresponding Author), May 2022, In: Journal of Business Research. 144, p. 797-804 8 p.Research output: Journal article publication › Journal article › Academic research › peer-review
45 Citations (Scopus) -
The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, S. H., Bae, J. (Corresponding Author) & Jo, S., 12 Mar 2024, In: Asia Pacific Journal of Marketing and Logistics. 36, 3, p. 756-772 17 p., 36(3).Research output: Journal article publication › Journal article › Academic research › peer-review
1 Citation (Scopus)