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Personal profile


Dr Shera H. Park received her PhD in service design from Royal College of Art, where her research investigated the impact of digital platforms, service ecosystem and service design from a human-centred approach and systemic orientation. She also has a bachelor’s degree in product design from Hong-Ik University and master’s degrees in art and media practice and in design for communication from the University of Westminster, London.

She began 14 years of industry experience as a designer at Hyundai Group and moved from design to marketing and ultimately to developing multidisciplinary projects across communication design, digital marketing and service strategy in her role as Head of Digital Communication for LG Electronics Europe. Her projects included a new service strategy and business model to improve London air quality, which she worked on with Open Data and Transport for London, serving predictable urban flow. This project was awarded ‘Winner for Business Innovation in the Private Sector’ at the Service Design Network.

Later, Dr Park worked as an Associate Lecturer at the Institution for Design Innovation at Loughborough University London. She contributed to teaching and dissertation supervision in the areas of service design, service innovation, service ecosystems and digital platforms for the design innovation master’s programme. She also gave Studio Talk in MA Service Design and Talk for Designing Intelligence into our Cities in Intelligent Mobility Design Centre at the Royal College of Art, London.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities

Education/Academic qualification

Doctor of Philosophy | Service Design, Royal College of Art

Award Date: 27 Nov 2019

Master of Arts | Design for Communication, University of Westminster

Award Date: 31 Jul 2012

Master of Arts | Art and Media Practice, University of Westminster

Award Date: 31 Jul 2005

Bachelor of Fine Arts | Product Design, Hongik University

Award Date: 28 Feb 2001

Bachelor of Fine Arts, Hongik University

Doctor of Philosophy, Royal College of Art

Master of Arts in Design for Communication, The University of Westminster

External positions

Associate Lecturer, Loughborough University

17 Sept 201930 Sept 2020

Head, Digital Communication, LG Ad Europe

2 Jan 201231 Mar 2015

Digital Marketing Manager, LG Electronics UK & Ireland

19 Sept 200531 Dec 2011

Designer, Hyundai Marine & Fire Insurance

16 Jul 200131 Jul 2004

Designer, Hyundai Engineering & Construction

2 Jan 200115 Jul 2001


Dive into the research topics where Hyun Yim Park is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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  • Service Design Identities

    Sangiorgi, D., Penin, L., Park, H. Y. & Villari, B., 13 Jul 2023, (Not published / presented only).

    Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

  • Maps as participatory platform: Towards open data and transport Service

    Park, H. Y., 5 Jul 2018, ServDes2018. Service Design Proof of Concept. 31 ed. Linkoping University Electronic Press, Vol. 150. p. 386-400

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

  • The Map As An Object of Service Design

    Sun, Q. & Park, H., 28 Jul 2017, In: Design Journal. 20, sup1, p. S4101-S4119

    Research output: Journal article publicationJournal articleAcademic researchpeer-review

    Open Access
    3 Citations (Scopus)