Dr Shera H. Park received her PhD in service design from Royal College of Art, where her research investigated the impact of digital platforms, service ecosystem and service design from a human-centred approach and systemic orientation. She also has a bachelor’s degree in product design from Hong-Ik University and master’s degrees in art and media practice and in design for communication from the University of Westminster, London.
She began 14 years of industry experience as a designer at Hyundai Group and moved from design to marketing and ultimately to developing multidisciplinary projects across communication design, digital marketing and service strategy in her role as Head of Digital Communication for LG Electronics Europe. Her projects included a new service strategy and business model to improve London air quality, which she worked on with Open Data and Transport for London, serving predictable urban flow. This project was awarded ‘Winner for Business Innovation in the Private Sector’ at the Service Design Network.
Later, Dr Park worked as an Associate Lecturer at the Institution for Design Innovation at Loughborough University London. She contributed to teaching and dissertation supervision in the areas of service design, service innovation, service ecosystems and digital platforms for the design innovation master’s programme. She also gave Studio Talk in MA Service Design and Talk for Designing Intelligence into our Cities in Intelligent Mobility Design Centre at the Royal College of Art, London.
Bachelor of Fine Arts, Hongik University
Doctor of Philosophy, Royal College of Art
Master of Arts, The University of Westminster
Associate Lecturer, Loughborough University
17 Sep 2019 → 30 Sep 2020
Head, Digital Communication, LG Ad Europe
2 Jan 2012 → 31 Mar 2015
Digital Marketing Manager, LG Electronics UK & Ireland
19 Sep 2005 → 31 Dec 2011
Designer, Hyundai Marine & Fire Insurance
16 Jul 2001 → 31 Jul 2004
Designer, Hyundai Engineering & Construction
2 Jan 2001 → 15 Jul 2001