Research output per year
Research output per year
Personal profile
Research interests
(1) Digital marketing & analytics; (2) AI application in business; and (3) big data tourism demand forecasting
Education/Academic qualification
Doctor of Philosophy in Hospitality Management, University of South Carolina
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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AI-infused video marketing: Exploring the influence of AI-generated tourism videos on tourist decision-making
Seo, I. T., Liu, H., Li, H. & Lee, J. S., Oct 2025, In: Tourism Management. 110, 105182.Research output: Journal article publication › Journal article › Academic research › peer-review
9 Citations (Scopus) -
Beyond Visual Appeal: The Impact of Multisensory Experience of Hotel Marketing and Review Images on Sales
Sun, H., Xu, H., Sun, S., Li, H. & Wang, S., Jan 2025, (E-pub ahead of print) In: Journal of Travel Research.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access8 Citations (Scopus) -
Coupling mobile positioning data and discrete choice model to decode travelers’ spatial choices within urban destinations
Mai, K., Xu, Y., Chen, X., Li, H. & Park, S., Dec 2025, In: Tourism Management. 111, 105254.Research output: Journal article publication › Journal article › Academic research › peer-review
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Daily tourism demand forecasting based on a novel Holiformer algorithm: impact of holiday schedule embedding
Yan, X., Zhang, Y., Weng, F., Ma, Y., Li, H. & Wang, J., Jul 2025, (E-pub ahead of print) In: Asia Pacific Journal of Tourism Research.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Citation (Scopus) -
Does the luxury hotel cover photo matter? Understanding the impact of picture value types on consumers' behavioral intentions on OTAs
Xi, J., Hao, F., Cai, D., Zhang, C. J. & Li, H., Sept 2025, In: Tourism Management Perspectives. 58, 101401.Research output: Journal article publication › Journal article › Academic research › peer-review
Prizes
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Faculty/School Award - Research and Scholarly Activities - Outstanding Young Researcher (Individual)
Li, H. (Recipient), 21 Dec 2021
Prize: Prize (research)
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Research Excellence Award 2024/2025 (Early Career Researcher)
Li, H. (Recipient), Aug 2025
Prize: Prize (research)
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World’s Top 2% Most-Cited Scientists 2024 (Single Year)
Chon, K. K. S. (Recipient), Song, H. (Recipient), Hsu, C.H.-C. (Recipient), Kim, S. S. (Recipient), Tung, V. W. S. (Recipient), Hung, K. (Recipient), Hon, H. Y. (Recipient), Li, M. (Recipient), Lee, J. S. (Recipient), Leung, Y. C. (Recipient), Li, H. (Recipient), Xiao, H. (Recipient) & Lo, S. Y. A. (Recipient), Sept 2024
Prize: Honorary award › Honorary award (research)
Activities
- 8 Editorial work for journals
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Journal of Hospitality and Tourism Research (Journal)
Li, H. (Guest editor)
15 Jan 2025 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Annals of Tourism Research (Journal)
Li, H. (Editorial board member)
Aug 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Tourism Management (Journal)
Li, H. (Editorial board member)
17 Dec 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Sustainable Tourism (Journal)
Li, H. (Editorial board member)
22 Feb 2022 → 15 Jan 2025Activity: Publication peer-review and editorial work › Editorial work for journals
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Tourism Economics (Journal)
Li, H. (Editorial board member)
Mar 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals