Calculated based on number of publications stored in Pure and citations from Scopus
20152024

Research activity per year

Personal profile

Research interests

(1) Digital marketing & analytics; (2) AI application in business; and (3) big data tourism demand forecasting

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 15 - Life on Land
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Doctor of Philosophy in Hospitality Management, University of South Carolina

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Collaborations and top research areas from the last five years

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