Yim, C. K. B., Chan, K. W., Tse, C. H. & Leung, F., Aug 2019, Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization. Palmatier, R. W., Moorman, C. & Lee, J-Y. (eds.). Edward Elgar Publishing, p. 236–27439 p.
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review