Research output per year
Research output per year
Personal profile
Education/Academic qualification
Master of Business Administration, Harvard University
Doctor of Philosophy, The University of Hong Kong
Bachelor of Commerce, University of British Columbia
Fingerprint
Dive into the research topics where Fine Leung is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
Gu, F. F., Leung, F. F., Wang, D. T. & Tang, Y., Jun 2024, In: International Journal of Research in Marketing. 41, 2, p. 362-382 21 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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Influencer Authenticity
Gao, Y., Gu, F. & Leung, F., Feb 2022, 2022 AMA Winter Academic Conference Proceeding.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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Influencer Marketing Effectiveness
Leung, F. F., Gu, F. F., Li, Y., Zhang, J. Z. & Palmatier, R. W., Nov 2022, In: Journal of Marketing. 86, 6, p. 93-115 23 p.Research output: Journal article publication › Journal article › Academic research › peer-review
145 Citations (Scopus) -
Online influencer marketing
Leung, F. F., Gu, F. F. & Palmatier, R. W., Mar 2022, In: Journal of the Academy of Marketing Science. 50, 2, p. 226-251 26 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access257 Citations (Scopus) -
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms
Leung, F., Tse, C. H. & Yim, C. K. B., 1 Jun 2020, In: Journal of International Marketing. 28, 2, p. 59-80 22 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access16 Citations (Scopus)
Prizes
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2022 JAMS Sheth Foundation Best Paper Award
Leung, F. (Recipient), Gu, F. (Recipient) & Palmatier, R. W. (Recipient), Mar 2022
Prize: Prize (research)
Activities
- 2 Office holder / member of other professional body
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Sales and Marketing Strategy (SAMS) Institute (External organisation)
Leung, F. (Member)
2019 → …Activity: Office holder / membership of professional bodies › Office holder / member of other professional body
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Faculty of Business and Economics, The University of Hong Kong (External organisation)
Leung, F. (Other)
2017 → …Activity: Office holder / membership of professional bodies › Office holder / member of other professional body