Fang Gu

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Fang Gu

 https://orcid.org/0000-0002-0560-2014
Calculated based on number of publications stored in Pure and citations from Scopus
20032024

Research activity per year

  • 25 Journal article
  • 11 Conference presentation (not published in journal/proceeding/book)
  • 8 Conference article published in proceeding or book
  • 2 Chapter in an edited book (as author)
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Chapter in an edited book (as author)

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  • 2015

    How Fair Is It? The Distributor’s View in Channel Collaborations

    Gu, F. F. & Tse, D. K., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 39 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

  • Motivations for Adaptive Versus Substantial Commitment in a New Sales Program

    Gu, F. F. & Kim, N., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 324 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review