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Fang Gu
Professor
,
Department of Management and Marketing
https://orcid.org/0000-0002-0560-2014
Phone
27664017
Email
flora.gu
polyu.edu
hk
h-index
1447
Citations
15
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2003
2024
Research activity per year
Overview
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Network
Research output
(46)
Prizes
(6)
Activities
(7)
Similar Profiles
(6)
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Dive into the research topics where Fang Gu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Distributor
100%
China
81%
Opportunism
44%
Interfirm Relationships
39%
Relationships Exploration
30%
Firm Performance
28%
Motivation
27%
Contract Adjustment
27%
Market Uncertainty
23%
Sales Performance
22%
Moderating Effect
21%
Survey Data
19%
Influencer Marketing
18%
Channel Cooperation
18%
Supplier Relationships
16%
Inter-firm Collaboration
16%
Materialism
16%
Contract Learning
16%
Technological Turbulence
15%
Market Access
15%
Network Embeddedness
15%
Dynamic Capabilities
15%
Contractual Governance
15%
Double-edged Sword
14%
Fractional Precipitation
13%
Location Determinants
13%
Distributor Performance
13%
Export Manufacturers
13%
Chinese Exporters
13%
Industrial Dynamism
13%
Outward Foreign Direct Investment
13%
Observer Effect
13%
Supplier Encroachment
13%
Direct Market
13%
Local Institutions
13%
Asymmetrical Channel
13%
Ethnic Origin
13%
Foreign Direct Investment
13%
Cluster Analysis
13%
Multinational Corporations
13%
Capitalization
13%
Channel Relationships
13%
Relationship Performance
13%
Ambiguous Language
13%
Demand Creation
13%
Glass Industry
13%
Extraction-precipitation
13%
Lentinula Edodes
13%
Competitive Intensity
13%
Offline Marketing
13%
Social Sciences
China
93%
Sales
68%
Opportunism
41%
Interfirm Relationships
39%
Influencer Marketing
31%
Firm Performance
31%
Chinese
30%
Influencer
29%
Outward Foreign Direct Investment
27%
Incentive
27%
Embeddedness
27%
Supplier Relationship
22%
Survey Analysis
22%
Dynamic Capability
18%
Semiconductor Industry
18%
Structural Equation Modeling
17%
Marketing Channel
16%
Justice
13%
Sales Representative
13%
Guanxi
13%
Youth
13%
Cultural Distance
13%
Cost Benefit Analysis
13%
Emerging Market
13%
Glass Industry
13%
Business Relationship
13%
Cluster Analysis
13%
Innovation Process
13%
Relationship Marketing
13%
Information Economics
13%
Multinational Corporation
13%
Channel Management
9%
Managers
9%
Information Asymmetry
6%
Rent-Seeking
6%
In-Depth Interview
6%
Institutional Theory
5%
