Research output per year
Research output per year
Personal profile
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
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Dive into the research topics where Fang Gu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Acquiring cross-border business customers: The roles of relevance and novelty in online communication
Zhao, D., Wang, M., Gu, F. F. & Zhuang, G., Apr 2025, In: Industrial Marketing Management. 126, p. 1-17 17 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
Relationship ambidexterity in buyer–supplier relations
Gu, F. F., Wang, D. T., Wang, J. J. & Rindfleisch, A., 9 Jan 2025, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
Sales representative vs. firm commitment: The moderating role of national distance
Wang, M., Gu, F., Zhao, D. & He, D., 5 May 2025, In: Industrial Marketing Management. 127, p. 119-132 14 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
Why Platforms Become Scapegoats: Extending Attribution Theory in Multi-Actor Service Contexts
Gu, F., Fu, X. & Bai, L., 12 Mar 2025, In: Journal of Service Research. p. 1-18Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access5 Citations (Scopus) -
Does Content Novelty Generate Engagement in Influencer Marketing?
Gu, F., Jun 2024, (Not published / presented only).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
Prizes
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2022 JAMS Sheth Foundation Best Paper Award
Leung, F. (Recipient), Gu, F. (Recipient) & Palmatier, R. W. (Recipient), Mar 2022
Prize: Prize (research)
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Best Paper Award
Gu, F. (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
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Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, F. (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
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Journal of the Academy of Marketing Science (Journal)
Gu, F. (Reviewer)
May 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Industrial Marketing Management (Journal)
Gu, F. F. (Editorial board member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Business Research (Journal)
Gu, F. (Editorial board member)
2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Australasian Marketing Journal (Journal)
Gu, F. F. (Associate editor)
Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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PolyU-Journal of Marketing Research Development Workshop
Gu, F. F. (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member