Research output per year
Research output per year
Personal profile
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
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Dive into the research topics where Fang Gu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
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Are aspects of ESG created equal? Examining B2B firms’ ESG content on social media
Cao, Y., Gu, F. & LI, G., Dec 2026, In: Journal of Business Research. 217, 116471.Research output: Journal article publication › Journal article › Academic research › peer-review
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Endorsement Rate in Influencer Marketing
Li, Y., Gao, A., Gu, F. & Leung, F., 27 Jan 2026, In: Journal of Marketing.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Lead-Source Differences in B2B Customer Journeys
Tang, P., Liu, F., Wang, D. T., Gu, F. & Li, Y., 13 Feb 2026, 2026 AMA Winter Academic Conference Proceedings. American Marketing Association, Vol. 37. p. 906-909 4 p.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research
Open Access -
Price Incentives and Channel Cooperation
Wang, D. T., Gu, F. & Wang, M., Jun 2026, In: Journal of the Academy of Marketing Science. 54, 3, p. 663-683 21 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Tactile, Taste, and Aroma in Pixels: Eliciting Multi-Sensory Imagery Through Videos
Min, S., Li, Y., Gu, F. & Lim, K. H., Aug 2026, Americas Conference on Information Systems. p. 1-10 10 p.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Prizes
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2022 JAMS Sheth Foundation Best Paper Award
Leung, F. (Recipient), Gu, F. (Recipient) & Palmatier, R. W. (Recipient), Mar 2022
Prize: Prize (research)
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Best Paper Award
Gu, F. (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
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Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, F. (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
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Journal of the Academy of Marketing Science (Journal)
Gu, F. (Reviewer)
May 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Industrial Marketing Management (Journal)
Gu, F. F. (Editorial board member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Business Research (Journal)
Gu, F. (Editorial board member)
2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Australasian Marketing Journal (Journal)
Gu, F. F. (Associate editor)
Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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PolyU-Journal of Marketing Research Development Workshop
Gu, F. F. (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member