Research output per year
Research output per year
Personal profile
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
-
Influencer Authenticity
Gao, Y., Gu, F. & Leung, F., Feb 2022, 2022 AMA Winter Academic Conference Proceeding.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
-
Influencer Marketing Effectiveness
Leung, F., Gu, F., Li, Y., Zhang, J. Z. & Palmatier, R. W., May 2022, (E-pub ahead of print) In: Journal of Marketing.Research output: Journal article publication › Journal article › Academic research › peer-review
-
Online influencer marketing
Leung, F. F., Gu, F. F. & Palmatier, R. W., Mar 2022, In: Journal of the Academy of Marketing Science. 50, 2, p. 226-251 26 p.Research output: Journal article publication › Journal article › Academic research › peer-review
2 Citations (Scopus) -
The impact of contractual governance on forms of opportunism
Zhao, D., Gu, F. F. & Wang, L., Apr 2022, In: Industrial Marketing Management. 102, p. 89-103 15 p.Research output: Journal article publication › Journal article › Academic research › peer-review
-
Distributors' customer-driving capability under supplier encroachment
Wang, M., Zhao, D. & Gu, F. F., Apr 2021, In: Industrial Marketing Management. 94, p. 52-65 14 p.Research output: Journal article publication › Journal article › Academic research › peer-review
2 Citations (Scopus)
Prizes
-
Best Paper Award
Gu, Fang (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
-
Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, Fang (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
-
-
Journal of Marketing Outstanding Reviewer Award
Gu, Fang (Recipient), Apr 2022
Prize: Honorary award › Honorary award (research)
-
Industrial Marketing Management (Journal)
Flora F. Gu (Editorial board member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
-
Australasian Marketing Journal (Journal)
Flora F. Gu (Associate editor)
Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
-
PolyU-Journal of Marketing Research Development Workshop
Flora F. Gu (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member
-
Journal of the Academy of Marketing Science (Journal)
Flora F. Gu (Editorial board member)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals
-
Journal of Marketing (Journal)
Flora F. Gu (Editorial board member)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals