Research output per year
Research output per year
Personal profile
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Distributors' customer-driving capability under supplier encroachment
Wang, M., Zhao, D. & Gu, F. F., Apr 2021, In: Industrial Marketing Management. 94, p. 52-65 14 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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Managing Product Assortment Differentiation across Online and Offline Marketing Channels
Wang, M., Gu, F. & Wang, D. T., Feb 2021, 2021 AMA Winter Academic Conference.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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Reconsidering network embeddedness: Effects on different forms of opportunism
Zhao, D., Wang, L. & Gu, F. F., Jul 2021, In: Journal of Business Research. 131, p. 12-24 13 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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The effect of distributors' relationship exploration on relationship quality under market uncertainty
Zhang, T. J., Tse, S. Y., Wang, D. T. & Gu, F. F., Feb 2021, In: Industrial Marketing Management. 93, p. 344-355 12 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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Does contract-based governance lead to or curtail opportunism?
Zhao, D., Gu, F. & Wong, L. W., Jun 2020, THE ATHENS INSTITUTE FOR EDUCATION AND RESEARCH Abstract Book. Athens Institute for Education and ResearchResearch output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Prizes
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Best Paper Award
Gu, Fang (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
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Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, Fang (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
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PolyU-Journal of Marketing Research Development Workshop
Flora F. Gu (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member
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Journal of the Academy of Marketing Science (Journal)
Flora F. Gu (Editorial board member)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Marketing (Journal)
Flora F. Gu (Editorial board member)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals