Fang Gu

Associate Professor, Department of Management and Marketing

https://orcid.org/0000-0002-0560-2014

Phone27664017
Emailflora.gu@polyu.edu.hk

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research activity per year

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Personal profile

Education/Academic qualification

Bachelor of Economics, Fudan University

Doctor of Philosophy, The University of Hong Kong

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724 Citations
9 h-Index
14 Journal article
10 Conference presentation (not published in journal/proceeding/book)
2 Conference article published in proceeding or book

Does contract-based governance lead to or curtail opportunism?
Zhao, D., Gu, F. & Wong, L. W., Jun 2020, THE ATHENS INSTITUTE FOR EDUCATION AND RESEARCH Abstract Book. Athens Institute for Education and Research
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Exploratory and exploitative OFDI from emerging markets: Impacts on firm performance
Tang, Q., Gu, F. F., Xie, E. & Wu, Z., Apr 2020, In: International Business Review. 29, 2, 101661.
Research output: Journal article publication › Journal article › Academic research › peer-review

2 Citations (Scopus)
The role of sales representatives in cross-cultural business-to-business relationships
Gu, F., Wang, J. J. & Wang, D. T., Apr 2019, In: Industrial Marketing Management. p. 227-238 12 p.
Research output: Journal article publication › Journal article › Academic research › peer-review

7 Citations (Scopus)
Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships
Zhang, C., Bai, X. & Gu, F., 1 May 2018, In: Industrial Marketing Management. 71, p. 215-226 12 p.
Research output: Journal article publication › Journal article › Academic research › peer-review

3 Citations (Scopus)
The role of sales representatives in international buyer-seller relationships
Gu, F., Wang, J. J. & Wang, D. T., 2016.
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Best Paper Award
Gu, Fang (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, Fang (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
JAMS best reviewers for 2018
Gu, Fang (Recipient), Apr 2018
Prize: Prize (research)

2 Editorial work for journals
1 Organizer / committee member

PolyU-Journal of Marketing Research Development Workshop
Flora F. Gu (Chair)
Apr 2019
Activity: Participating in or organising an event › Organizer / committee member
Journal of the Academy of Marketing Science (Journal)
Flora F. Gu (Editorial board member)
2018 → …
Activity: Publication peer-review and editorial work › Editorial work for journals
Journal of Marketing (Journal)
Flora F. Gu (Editorial board member)
2018 → …
Activity: Publication peer-review and editorial work › Editorial work for journals