Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
Fingerprint
Dive into the research topics where Fang Gu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
-
Influencer Authenticity
Gao, Y., Gu, F. & Leung, F., Feb 2022, 2022 AMA Winter Academic Conference Proceeding.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
-
Influencer Marketing Effectiveness
Leung, F., Gu, F., Li, Y., Zhang, J. Z. & Palmatier, R. W., May 2022, (E-pub ahead of print) In: Journal of Marketing.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Online influencer marketing
Leung, F. F., Gu, F. F. & Palmatier, R. W., Mar 2022, In: Journal of the Academy of Marketing Science. 50, 2, p. 226-251 26 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access44 Citations (Scopus) -
The impact of contractual governance on forms of opportunism
Zhao, D., Gu, F. F. & Wang, L., Apr 2022, In: Industrial Marketing Management. 102, p. 89-103 15 p.Research output: Journal article publication › Journal article › Academic research › peer-review
5 Citations (Scopus) -
Distributors' customer-driving capability under supplier encroachment
Wang, M., Zhao, D. & Gu, F. F., Apr 2021, In: Industrial Marketing Management. 94, p. 52-65 14 p.Research output: Journal article publication › Journal article › Academic research › peer-review
4 Citations (Scopus)
Prizes
-
Best Paper Award
Gu, Fang (Recipient), Wang, Jeff Jianfeng (Recipient) & Wang, Danny T. (Recipient), Feb 2016
Prize: Prize (research)
-
Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, Fang (Recipient), HUNG, K (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
-
-
Journal of Marketing Outstanding Reviewer Award
Gu, Fang (Recipient), Apr 2022
Prize: Honorary award › Honorary award (research)
-
Industrial Marketing Management (Journal)
Flora F. Gu (Editorial board member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
-
Australasian Marketing Journal (Journal)
Flora F. Gu (Associate editor)
Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
-
PolyU-Journal of Marketing Research Development Workshop
Flora F. Gu (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member
-
Journal of the Academy of Marketing Science (Journal)
Flora F. Gu (Editorial board member)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals
-
Journal of Marketing (Journal)
Flora F. Gu (Editorial board member)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals