Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
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Dive into the research topics where Fang Gu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Does Content Novelty Generate Engagement in Influencer Marketing?
Gu, F., Jun 2024, (Not published / presented only).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
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Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
Gu, F. F., Leung, F. F., Wang, D. T. & Tang, Y., Jun 2024, In: International Journal of Research in Marketing. 41, 2, p. 362-382 21 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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Efficient isolation of immunostimulatory polysaccharides from Lentinula edodes by autoclaving-ultrasonication extraction and fractional precipitation
Li, J. H., Zhu, Y. Y., Gu, F. T. & Wu, J. Y., 15 May 2023, In: International Journal of Biological Macromolecules. 237, 124216.Research output: Journal article publication › Journal article › Academic research › peer-review
11 Citations (Scopus) -
Forms of supplier relationship exploration and distributor performance
Wang, M., Zhao, D. & Gu, F. F., 30 Mar 2023, In: European Journal of Marketing. 57, 4, p. 1161-1185 25 p.Research output: Journal article publication › Journal article › Academic research › peer-review
3 Citations (Scopus) -
Influencer Authenticity
Gao, Y., Gu, F. & Leung, F., Feb 2022, 2022 AMA Winter Academic Conference Proceeding.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Prizes
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2022 JAMS Sheth Foundation Best Paper Award
Leung, F. (Recipient), Gu, F. (Recipient) & Palmatier, R. W. (Recipient), Mar 2022
Prize: Prize (research)
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Best Paper Award
Gu, F. (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
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Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, F. (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
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Journal of the Academy of Marketing Science (Journal)
Gu, F. (Reviewer)
May 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Industrial Marketing Management (Journal)
Gu, F. F. (Editorial board member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Business Research (Journal)
Gu, F. (Editorial board member)
2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Australasian Marketing Journal (Journal)
Gu, F. F. (Associate editor)
Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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PolyU-Journal of Marketing Research Development Workshop
Gu, F. F. (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member