Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Acquiring cross-border business customers: The roles of relevance and novelty in online communication
Zhao, D., Wang, M., Gu, F. F. & Zhuang, G., Apr 2025, In: Industrial Marketing Management. 126, p. 1-17 17 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
Relationship ambidexterity in buyer–supplier relations
Gu, F. F., Wang, D. T., Wang, J. J. & Rindfleisch, A., 9 Jan 2025, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Sales representative vs. firm commitment: The moderating role of national distance
Wang, M., Gu, F., Zhao, D. & He, D., 5 May 2025, In: Industrial Marketing Management. 127, p. 119-132Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Why Platforms Become Scapegoats: Extending Attribution Theory in Multi-Actor Service Contexts
Gu, F., Fu, X. & Bai, L., 12 Mar 2025, In: Journal of Service Research. p. 1-18Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Does Content Novelty Generate Engagement in Influencer Marketing?
Gu, F., Jun 2024, (Not published / presented only).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
Prizes
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2022 JAMS Sheth Foundation Best Paper Award
Leung, F. (Recipient), Gu, F. (Recipient) & Palmatier, R. W. (Recipient), Mar 2022
Prize: Prize (research)
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Best Paper Award
Gu, F. (Recipient), Wang, J. J. (Recipient) & Wang, D. T. (Recipient), Feb 2016
Prize: Prize (research)
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Emerald Management Reviews Citations of Excellence Awards for 2012
Gu, F. (Recipient), HUNG, K. (Recipient) & TSE, D. K. (Recipient), Jul 2012
Prize: Prize (research)
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Journal of the Academy of Marketing Science (Journal)
Gu, F. (Reviewer)
May 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Industrial Marketing Management (Journal)
Gu, F. F. (Editorial board member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Business Research (Journal)
Gu, F. (Editorial board member)
2022 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Australasian Marketing Journal (Journal)
Gu, F. F. (Associate editor)
Jan 2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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PolyU-Journal of Marketing Research Development Workshop
Gu, F. F. (Chair)
Apr 2019Activity: Participating in or organising an event › Organizer / committee member