Research output per year
Research output per year
Personal profile
Education/Academic qualification
Doctor of Philosophy, University of Wisconsin-Madison
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Dive into the research topics where Erin Cho is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Consumption of digital virtual fashion goods in metaverse
Bae, S. H., Kim, K. H. & Cho, E. (Corresponding Author), 2025, (Accepted/In press) In: Journal of Global Fashion Marketing. p. 196-211Research output: Journal article publication › Journal article › Academic research › peer-review
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Digital Luxury in the Metaverse: How Non-fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention
Cho, M. J. & Cho, E., 2025, In: Journal of Consumer Behaviour. 24, p. 2384-2401Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness
Cho, M. J. & Cho, E., 2025, In: Journal of Retailing and Consumer Services. 87, 104398.Research output: Journal article publication › Journal article › Academic research › peer-review
3 Citations (Scopus) -
Analysis of comments on user-generated AI content
Cho, M. J., Cho, E., Bae, J. & Bae, S. H., Dec 2024, Australian & New Zealand Marketing Academy.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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Carbon-zero agility: Enabling carbon-zero organizations through agile management and ambiguous feedback algorithms
Lv, D. D. & Cho, E. (Corresponding Author), Jun 2024, In: Environmental Modelling and Software. 177, 106062.Research output: Journal article publication › Journal article › Academic research › peer-review
2 Citations (Scopus)
Prizes
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Bronze Medal at the 50th International Exhibition of Inventions of Geneva
Cho, E. (Recipient) & Tang, S. (Recipient), 12 Apr 2025
Prize: Prize (research)