Research output per year
Research output per year
Research activity per year
Dr. Ki is an Associate Professor specializing in fashion business, with a focus on consumer behavior research and its influence on fashion branding, retail, and marketing. Her work seeks to deepen the understanding of fashion consumers' psychology and behavior, particularly at the intersection of technology, sustainability, and luxury. Her key areas of research interest include:
Dr. Ki employs a variety of research methodologies, including experiments, surveys, and qualitative studies, complemented by advanced AI techniques such as StyleGAN, the FaceSwap-GAN algorithm, and Latent Dirichlet Allocation. To learn more about her research and her team, please visit:
In addition to her research, Dr. Ki serves as an Associate Editor for the Journal of Consumer Marketing (SSCI; ABDC: A).
Dr. Ki specializes in teaching luxury fashion, brand management, and innovative retail and marketing strategies, integrating concepts such as generative AI and the metaverse into her courses. A strong advocate of research-informed education, she actively researches consumer behavior in relation to emerging trends and developments in the fashion industry and brings these insights into the classroom to ensure students are equipped with the most current knowledge. Dr. Ki also collaborates with industry leaders, including the LVMH fashion group, and organizes extracurricular activities to engage students with real-world industry developments. She has taught at both the BA and MA levels, with courses including:
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Bachelor of Arts in English Language & Literature, Ewha Womans University
Master of Arts in Clothing & Textiles, Ewha Womans University
Doctor of Philosophy, University of Tennessee, Knoxville
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Research output: Journal article publication › Journal article › Academic research › peer-review
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review
Research output: Journal article publication › Journal article › Academic research › peer-review
Research output: Journal article publication › Journal article › Academic research › peer-review
Ki, C. W. (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)
Ki, C. W. (Recipient), Chong, S. M. (Recipient), Chenn, A. S. (Recipient) & Cho, E. (Recipient), 14 May 2022
Prize: Honorary award › Honorary award (research)
Ki, C. W. (Recipient), 2017
Prize: Honorary award › Honorary award (research)
Ki, C. W. (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)
Ki, C. W. (Panel Chair)
Activity: Participating in or organising an event › Organizer / committee member
Ki, C. W. (Reviewer)
Activity: Publication peer-review and editorial work › Editorial work for journals
Ki, C. W. (Reviewer)
Activity: Publication peer-review and editorial work › Editorial work for journals
Ki, C. W. (Reviewer)
Activity: Publication peer-review and editorial work › Editorial work for journals
Ki, C. W. (Reviewer)
Activity: Publication peer-review and editorial work › Editorial work for journals
25/02/22
1 Media contribution
Press/Media