Calculated based on number of publications stored in Pure and citations from Scopus
20162024

Research activity per year

Personal profile

Research interests

Dr. Ki is an Associate Professor specializing in fashion business, with a focus on consumer behavior research and its influence on fashion branding, retail, and marketing. Her work seeks to deepen the understanding of fashion consumers' psychology and behavior, particularly at the intersection of technology, sustainability, and luxury. Her key areas of research interest include:

  • AI and human-computer interaction: Investigating how artificial intelligence and interactive technologies influence fashion consumer experiences, decision-making, and perceptions 
  • Digital fashion retail and marketing: Analyzing the impact of digital platforms and marketing strategies on fashion consumer behavior
  • Circular fashion: Exploring consumer attitudes toward sustainable fashion practices, including the adoption of circular fashion models, and how these practices influence purchasing decisions 
  • Luxury fashion: Understanding the unique psychological drivers behind luxury fashion consumption, including the growing trend of second-hand luxury fashion

Dr. Ki employs a variety of research methodologies, including experiments, surveys, and qualitative studies, complemented by advanced AI techniques such as StyleGAN, the FaceSwap-GAN algorithm, and Latent Dirichlet Allocation. To learn more about her research and her team, please visit: 

In addition to her research, Dr. Ki serves as an Associate Editor for the Journal of Consumer Marketing (SSCI; ABDC: A).

Teaching

Dr. Ki specializes in teaching luxury fashion, brand management, and innovative retail and marketing strategies, integrating concepts such as generative AI and the metaverse into her courses. A strong advocate of research-informed education, she actively researches consumer behavior in relation to emerging trends and developments in the fashion industry and brings these insights into the classroom to ensure students are equipped with the most current knowledge. Dr. Ki also collaborates with industry leaders, including the LVMH fashion group, and organizes extracurricular activities to engage students with real-world industry developments. She has taught at both the BA and MA levels, with courses including:

  • SFT413 Fashion brand management
  • SFT502 Contemporary issues in the international fashion business
  • SFT513 Luxury fashion brand management 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Bachelor of Arts in English Language & Literature, Ewha Womans University

Master of Arts in Clothing & Textiles, Ewha Womans University

Doctor of Philosophy, University of Tennessee, Knoxville

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