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Research activity per year

Personal profile

Research interests

At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse fashion retail and marketing contexts. Particular focuses include:

  • Digital technology mediated fashion retail and marketing: Metaverse and fashion consumer behavior; Human (and virtual) influencer marketing for fashion consumers
  • AI and human-computer interaction: AI-powered digital humans (e.g., AI virtual influencers) and their marketing effectiveness towards fashion consumers; AI-enabled services (e.g., AI voice assistants) and human-computer interaction
  • Circular fashion: Consumers' moral responsibility toward circular fashion co-creation
  • Luxury fashion: Sustainable luxury fashion; Pleasure and guilt, how do they interplay in luxury fashion consumption?; Second-hand luxury fashion


The subjects she teaches include: 

  • ITC4058: Fashion brand management 
  • ITC3991: Fashion consumer behavior 
  • ITC3224: Business development of luxury accessories and lifesyle products 
  • ITC2019: Management principles in the fashion business

For more information, please visit Dr. Ki's personal webpage:

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Bachelor of Arts in English Language & Literature, Ewha Womans University

Master of Arts in Clothing & Textiles, Ewha Womans University

Doctor of Philosophy, University of Tennessee, Knoxville


Dive into the research topics where Chung Wha Ki is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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