Research output per year
Research output per year
Personal profile
Research interests
At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts, aimed at identifying the core values and/or emotions of consumers that encourage or discourage their choice decisions. Particular focuses include:
- Circular fashion
- Digital technology mediated retail and marketing: AI-generated virtual influencers and human influencers; AI-enabled services (e.g., AI voice assistants); Metaverse and fashion consumer behavior etc.
- Luxury fashion
Teaching
Dr. Ki develops class materials that contain both theory and practice. The purpose of maintaining such balance is twofold: Initially, it is to provide students with theoretical knowledge that will help them understand the fashion and apparel industry in general. Second, it is to offer them a realistic sense of what it will be like working as a merchandiser or fashion marketing professionals in the field, so that students can design their future career paths. The subjects she teaches include:
- ITC4058: Fashion brand management
- ITC3991: Fashion consumer behavior
- ITC3224: Business development of luxury accessories and lifesyle products
- ITC2019: Management principles in the fashion business
For more information, please visit Dr. Ki's personal webpage: https://www.chloeki.com/
Education/Academic qualification
Bachelor of Arts in English Language & Literature, Ewha Womans University
Master of Arts in Clothing & Textiles, Ewha Womans University
Doctor of Philosophy in Retail, Hospitality, & Tourism Management, University of Tennessee, Knoxville
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?
Lau, O. & Ki, C. W., Dec 2021, In: Fashion and Textiles. 8, 1, 36.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
Consumer versus corporate moral responsibilities for creating a circular fashion: Virtue or accountability?
Ki, C. W., Jan 2021, (E-pub ahead of print) In: Clothing and Textiles Research Journal. Number0887302X20986127.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Citation (Scopus) -
Identification of key attributes of social media influencers: An exploratory study
Ki, C-W., Cuevas, L., Chong, S. M. & Lim, H., 2021, International Textile and Apparel Association Annual Conference.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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Toward a circular economy: Understanding consumers' moral stance on corporations' and individuals' responsibilities in creating a circular fashion economy
Ki, C. W., Park, S. & Ha-Brookshire, J. E., Feb 2021, In: Business Strategy and the Environment. 30, 2, p. 1121-1135 15 p.Research output: Journal article publication › Journal article › Academic research › peer-review
5 Citations (Scopus) -
Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users
Ki, C. W., Cho, E. & Lee, J. E., May 2020, (E-pub ahead of print) In: Computers in Human Behavior. 111, 106412.Research output: Journal article publication › Journal article › Academic research › peer-review
9 Citations (Scopus)
Prizes
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2021 CTRJ Award for Top Altmetric Score since publication
Ki, Chung Wha (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)
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Best Paper Award in Apparel, Textiles, and Merchandising track
Ki, Chung Wha (Recipient), 2017
Prize: Honorary award › Honorary award (research)
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ITAA 2021 Paper of Distinction Award
Ki, Chung Wha (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)
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ITC Outstanding Teaching Awards 2021
Ki, Chung Wha (Recipient), 17 Jun 2021
Prize: Honorary award › Honorary award (teaching and learning)
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Journal of Korean Home Economics Education Association (Journal)
Chung Wha Ki (Editorial board member)
2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Fashion and Textiles (Journal)
Chung Wha Ki (Reviewer)
2021Activity: Publication peer-review and editorial work › Editorial work for journals
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How to conduct a systematic literature review
Chung Wha Ki (Invited speaker)
28 Jan 2021Activity: Talk or presentation › Invited talk
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Journal of the Korean Society of Clothing and Textiles (Journal)
Chung Wha Ki (Editorial board member)
2021 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Global Fashion Marketing (Journal)
Chung Wha Ki (Editorial board member)
2020 → …Activity: Publication peer-review and editorial work › Editorial work for journals