• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile

Research interests

At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts, aimed at identifying the core values and/or emotions of consumers that encourage or discourage their choice decisions. Particular focuses include:

  • Circular economy and sustainable fashion
  • Digital retail marketing: AI-driven retail services (e.g., voice assistants such as Amazon Alexa), influencer marketing, VR fashion app, digital fashion, and livestreaming e-commerce.
  • Luxury fashion

Dr. Ki's personal webpage: https://www.chloeki.com/

Education/Academic qualification

Bachelor of Arts in English Language & Literature, Ewha Womans University

Master of Arts in Clothing & Textiles, Ewha Womans University

Doctor of Philosophy in Retail, Hospitality, & Tourism Management, University of Tennessee, Knoxville


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