Research output per year
Research output per year
Personal profile
Research interests
At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse fashion retail and marketing contexts. Particular focuses include:
- Digital technology mediated fashion retail and marketing: Metaverse and fashion consumer behavior; Human (and virtual) influencer marketing for fashion consumers
- AI and human-computer interaction: AI-powered digital humans (e.g., AI virtual influencers) and their marketing effectiveness towards fashion consumers; AI-enabled services (e.g., AI voice assistants) and human-computer interaction
- Circular fashion: Consumers' moral responsibility toward circular fashion co-creation
- Luxury fashion: Sustainable luxury fashion; Pleasure and guilt, how do they interplay in luxury fashion consumption?; Second-hand luxury fashion
Teaching
The subjects she teaches include:
- ITC4058: Fashion brand management
- ITC3991: Fashion consumer behavior
- ITC3224: Business development of luxury accessories and lifesyle products
- ITC2019: Management principles in the fashion business
For more information, please visit Dr. Ki's personal webpage: https://www.chloeki.com/
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Bachelor of Arts in English Language & Literature, Ewha Womans University
Master of Arts in Clothing & Textiles, Ewha Womans University
Doctor of Philosophy, University of Tennessee, Knoxville
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Network
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Research output
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Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence
Kim, I., Ki, C-W. & Kim, Y-K., Nov 2022, (Accepted/In press).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
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A systematic and comparative literature review of livestream shopping and TV home shopping research
Ki, C-W., Chong, S. M., Chenn, A. & Cho, E., Jul 2022, The Korean Society of Costume 2022 Spring Annual Conference.Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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Bridging the trust gap in influencer marketing: Ways to sustain consumers’ trust and assuage their distrust in the social media influencer landscape
Ki, C-W., Chow, T-C. & Li, C., Jul 2022, In: International Journal of Human-Computer Interaction. p. 1-16Research output: Journal article publication › Journal article › Academic research › peer-review
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Consumer versus corporate moral responsibilities for creating a circular fashion: Virtue or accountability?
Ki, C. W. & Ha-Brookshire, J., Aug 2022, In: Clothing and Textiles Research Journal. Number0887302X20986127.Research output: Journal article publication › Journal article › Academic research › peer-review
2 Citations (Scopus) -
Do consumers feel empowered by shopping second-hand luxury fashion online?
Ki, C-W., Jang, J. & Zhou, A. S., 26 May 2022, (Not published / presented only).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review
Prizes
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2021 CTRJ Award for Top Altmetric Score since publication
Ki, Chung Wha (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)
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Best Conference Paper Award
Ki, Chung Wha (Recipient), Chong, Sze Man (Recipient), Chenn, Ashley (Recipient) & Cho, Erin (Recipient), 14 May 2022
Prize: Honorary award › Honorary award (research)
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Best Paper Award in Apparel, Textiles, and Merchandising track
Ki, Chung Wha (Recipient), 2017
Prize: Honorary award › Honorary award (research)
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ITAA 2021 Paper of Distinction Award
Ki, Chung Wha (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)
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Psychology and Marketing (Journal)
Chung Wha Ki (Reviewer)
2022Activity: Publication peer-review and editorial work › Editorial work for journals
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International Textile and Apparel Association Annual (ITAA) Conference (Event)
Chung Wha Ki (Reviewer)
26 Oct 2022 → 29 Oct 2022Activity: Publication peer-review and editorial work › Editorial work for journals
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Online teaching and learning during the pandemic: What have we learned?
Chung Wha Ki (Invited speaker)
7 Jan 2022Activity: Talk or presentation › Invited talk
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2022 International Conference on Clothing and Textiles (Event)
Chung Wha Ki (Reviewer)
26 May 2022 → 27 May 2022Activity: Publication peer-review and editorial work › Editorial work for journals
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2021 Fall conference of The Korean Society of Fashion Design (한국패션디자인학회)
Chung Wha Ki (Member of organizing committee)
13 Nov 2022Activity: Participating in or organising an event › Organizer / committee member
Press/Media
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China Daily HK interviewed Dr. Ki for her insights on influencer marketing for the feature article entitled “Driving a ‘human business’”
25/02/22
1 Media contribution
Press/Media