• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile

Research interests

At the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts, aimed at identifying the core values and/or emotions of consumers that encourage or discourage their choice decisions. Particular focuses include:

  • Circular fashion
  • Digital technology mediated retail and marketing: AI-generated virtual influencers and human influencers; AI-enabled services (e.g., AI voice assistants); Metaverse and fashion consumer behavior etc.
  • Luxury fashion


Dr. Ki develops class materials that contain both theory and practice. The purpose of maintaining such balance is twofold: Initially, it is to provide students with theoretical knowledge that will help them understand the fashion and apparel industry in general. Second, it is to offer them a realistic sense of what it will be like working as a merchandiser or fashion marketing professionals in the field, so that students can design their future career paths. The subjects she teaches include: 

  • ITC4058: Fashion brand management 
  • ITC3991: Fashion consumer behavior 
  • ITC3224: Business development of luxury accessories and lifesyle products 
  • ITC2019: Management principles in the fashion business

For more information, please visit Dr. Ki's personal webpage: https://www.chloeki.com/

Education/Academic qualification

Bachelor of Arts in English Language & Literature, Ewha Womans University

Master of Arts in Clothing & Textiles, Ewha Womans University

Doctor of Philosophy in Retail, Hospitality, & Tourism Management, University of Tennessee, Knoxville


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