Personal profile
Biography
Leong practiced design in Asia and Europe after his graduation from The Hong Kong Polytechnic University (HKPU) and the Royal College of Art in the 80s and 90s respectively. Leong specialized in industrial design, Strategic Design, lifestyle design research and Design for Sustainability (DfS). Before and after he joined the School of Design Hong Kong Polytechnic University, Leong practiced as an industrial designer and strategic design consultant in China, Asia and Europe for various companies, such as Philips, HP, Alessi, Huawei, Canon, Suzuki/Haojue, Hanssem, Cuckoo, Samsung Design, UBS, etc. on various pioneer projects. His distinguished designs such as the ‘Things East-West’, ‘E-light’, ‘Vision of the Future’ and ‘Philips-Alessi kitchen range’ have won him numerous awards, recognitions, publications and especially museum collections at the San Franciso Museum of Modern Art (MOMA), The Chicago Athenaeum Museum of Architecture and Design in the USA, and the Groningen Museum in the Netherlands.
Leong has been actively promoting lifestyle design research and Design for Sustainability (DfS) since 2005. He has co-found and found the first research network of ‘Design for Sustainability’ (together with Ezio Manzini), and the first design research network of ‘Lifestyle Design Research’ in China. He was also the leader of the Asian Lifestyle Design Lab at the School of Design HKPU. He was invited as an advisory member of the Korean Design Research Institute (KDRI), the Strategic Advisor of the Consumer Experience Design (CXD) Centre of Huawei Device Co. Ltd., the technical advisor of the SCORE (Sustainable Consumption Research Exchange) Programme, and then the chief external evaluator of the Learning Network of Sustainability (LeNs). He is now the chief external evaluator of the Learning Network on Sustainability international (LeNSin-China) programme in China, and the Advisory Committee Member of the Future Mobility Lab, KFDRI, Korea.
For his years of design and research practices, Leong has lead and engaged in over 20 projects directly or indirectly related to lifestyle design research and sustainable lifestyle design. His latest research interest is also on developing physical designs (and related system) to facilitate social well-being and sustainable lifestyle. Two corresponding projects that he has led and co-led recently were the “Mobility Lifestyles and Scenarios of Gen-Z in China (2020-2030)” (funded by the Hyundai Motor Group, via the KFDRI in Korea), and the “Lamb-Lamp: an Innovative Measure to Facilitate Family Fun Time and Mediate Mobile Phone Addiction Problem (2018)” (funded by the Hong Kong Jockey Club via the Tung Wah Group of Hospitals).
Leong is also the author and contributor of number of national/ international publications, such as the first Design for Sustainability book in China entitled “Design Vision: The Sustainable Way of Living in China”, Design Issues, "Routledge Handbook of Sustainable Design" (USA), Asian Design Journal (Korea), Zhuangshi (China), “Product-Service System Design for Sustainability”, “System Innovation for Sustainability”, “China Design Now”, "Global Perspectives on Sustainable Fashion" (UK) Better by Design (Hong Kong), “Scenari del Giovane Design” (Italy), etc.
Research interests
Design Product for Sustainability and Social Well-being, Lifestyle Design Research
Teaching
Industrial/Product Design, Design-led Innovation, Integrative Design Thinking, Sustainable Product Design
Education/Academic qualification
Diploma in Design, Hong Kong Polytechnic
Higher Diploma in Design (Product), Hong Kong Polytechnic
Master of Design, Royal College of Art
External positions
PhD Co-supervisor, INDACO, Politecnico di Milano
30 Jan 2009 → 19 Mar 2012
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 9 Industry, Innovation, and Infrastructure
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Research output
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Integrative Design Thinking: A multidisciplinary approach to design-driven entrepreneurship education
Liu, X. & LEONG, 梁町 B.D., Dec 2021, (Accepted/In press) IASDR2021. SpringerResearch output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Open Access -
Animating embedded behavior change support systems in physical environments
Chow, K. K. N., Leong, B. D., Lee, B. Y. H. & Siu, K. W. M., 9 Apr 2019, In: CEUR Workshop Proceedings. 2340Research output: Journal article publication › Conference article › Academic research › peer-review
1 Link opens in a new tab Citation (Scopus) -
Project REMA: The Regional Eco-materials Archive
Lee, Y. H. B. (Corresponding Author) & Leong, C. H., Apr 2019, Designing Sustainability for All- Proceedings of the 3rd LeNS World Distributed Conference. Ambrosio, M. & Vezzoli, C. (eds.). Italy: Edizioni POLI.design, p. 1010-1014Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
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The e-commerce performance of internet of things (IoT) in disruptive innovation: Case of Xiaomi
Song, Y., Luximon, Y., Leong, B. D. & Qin, Z., 9 Dec 2019, ICSEB 2019 - 2019 the 3rd International Conference on Software and e-Business. Association for Computing Machinery, p. 188-192 5 p. (ACM International Conference Proceeding Series).Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
3 Link opens in a new tab Citations (Scopus) -
Collective Play Versus Excessive Use: an Insight into Family-Focused Design Intervention for Mobile Phone Overuse
Leong, B. D., Lee, B. Y. H. & Chow, K. K. N., Aug 2018, In: International Journal of Mental Health and Addiction. 16, 6, p. 1404-1419 16 p.Research output: Journal article publication › Journal article › Academic research › peer-review
4 Link opens in a new tab Citations (Scopus)
Prizes
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Best Presentation Award
Leong, B. C. H. (Recipient), Lee, Y. H. B. (Recipient) & Chow, K. N. (Recipient), 12 Dec 2017
Prize: Other distinction › Other distinction (research)
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Bronze A’ Design Award in Lighting Products and Lighting Projects Design Category
Lee, Y. H. B. (Recipient), Leong, C. H. (Recipient), Chow, K. N. (Recipient), Chan, E. (Recipient), Chan, A. (Recipient) & Mak, J. (Recipient), Feb 2018
Prize: Prize (research)
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James Dyson Award 2018
Leong, B. C. H. (Supervisor) & LO, 盧健斌 Kin Pan (Recipient), Sept 2018
Prize: Prize (teaching & learning)
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Outstanding Award, Wofoo Asian Award for Advancing Family Well-being (Wofoo 3A project) 2018
Leong, B. C. H. (Recipient), Lee, Y. H. B. (Recipient) & Chan, E. M. L. (Recipient), Aug 2018
Prize: Honorary award › Honorary award (research)
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Silver, Industrial Design Category, Taipei International Design Award 2019
Lo, K. P. (Recipient) & Leong, B. C. H. (Supervisor), Nov 2019
Prize: Prize (research)
Activities
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Provision of Services for Strategic Brand Building of "Tested in Hong Kong, Certified in Hong Kong" Description of Service
Chin, Y.-C. (Lead consultant), Leong, C. H. (Advisor), Leung, Y. H. D. (Consultant), Vilchis Echeverri, R. (Consultant), Chan, K. F. (Consultant) & Hui, H. W. (Other consultancy role)
15 Sept 2023 → 9 Feb 2024Activity: Consultancy
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Service Strategy for Future Intelligent Ecosystem for Midea Group
Park, H. Y. (Lead consultant), Denney, K. M. (Advisor) & Leong, B. C. H. (Lead consultant)
7 Jan 2022 → 30 Jul 2022Activity: Consultancy
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The Four C Challange 24-hours charrette Contect
Chin, Y.-C. (Member of programme committee) & Leong, B. C. H. (Member of programme committee)
6 Jun 2020 → 7 Jun 2020Activity: Participating in or organising an event › Participant
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the Design Educational Steering Committee of Bachelor Education of Guangdong Province (廣東省本科高校設計學類專業教學指導委員會) (External organisation)
Leong, B. C. H. (Vice Chair / Vice President)
2019 → 2023Activity: Office holder / membership of professional bodies › Office holder / member of committee
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the Design Educational Steering Committee of Industrial Design Education of Guangdong Province. (廣東省本科高校工業設計專業教學指導委員會) (External organisation)
Leong, B. C. H. (Member)
2019 → 2023Activity: Office holder / membership of professional bodies › Office holder / member of committee