Research output per year
Research output per year
Personal profile
Education/Academic qualification
Bachelor of Business Administration, Seoul National University
Master of Science in Business Administration, Seoul National University
Doctor of Philosophy in Business Administration (Marketing), University of British Columbia
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Dive into the research topics where Bo Youn Chae is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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“Our” brand's failure leads to “their” product derogation
Chae, B., Dahl, D. W. & Zhu, R., Oct 2017, In: Journal of Consumer Psychology. 27, 4, p. 466-472 7 p.Research output: Journal article publication › Journal article › Academic research › peer-review
10 Citations (Scopus) -
Judging product effectiveness from perceived spatial proximity
Chae, B. G., Li, X. & Zhu, R. J., Aug 2013, In: Journal of Consumer Research. 40, 2, p. 317-335 19 p.Research output: Journal article publication › Journal article › Academic research › peer-review
50 Citations (Scopus)