Calculated based on number of publications stored in Pure and citations from Scopus
20232025

Research activity per year

Personal profile

Research interests

Consumer Behavior

Sensory Marketing

Experience Management

Food and Beverage Decision Making

Teaching

Service Marketing

Service Quality Management

Sensory Marketing

Education/Academic qualification

Bachelor of Management, Central China Normal University

Bachelor of Science, Central China Normal University

Doctor of Philosophy, Pennsylvania State University

Master of Science, University of Houston

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