MBA Guest speaker Talk

  • Lap Kwong Ko (Invited speaker)

Activity: Talk or presentationInvited talk


Outdoor Media Industry in Hong Kong - A holistic and well balanced framework as well as uniquely dynamic perspective in Hong Kong Outdoor Advertising Media Industry was discussed. In the talk, i provided a concise accessible overview of key outdoor advertising media companies in Hong Kong. A unique business model is developed for managers to have an easy-to-understand and well-illustrated way. It also allows those unfamiliar with the outdoor advertising field to get a quick grasp of the quick essentials
Period10 Apr 2017
Held atThe Open University of Hong kong
Degree of RecognitionLocal