How would the opening of China impact on demand for tourism

Activity: Talk or presentationInvited talk


The recovery of international travel within Asia Pacific has been fuelled by the opening of China to international travel. This webinar will present the latest trends and prospects of tourism demand based on the PATA Visitor Forecasts 2023-2025. Particular focus will be placed on the impact of lifting the travel restrictions by China on visitor arrivals in major destinations within the region. Implications of these forecasts will also be presented and discussed during the webinar. During this webinar, participants will have the opportunity to ask questions about the latest forecasts and find out useful insights and analyses for destinations and marketers to prepare for and manage the recovery of their tourism industries for the next three years.

What You'll Learn:

1. What can be expected by the destinations with the opening up of China to international travel?

2. Which countries/regions within Asia Pacific will be the major beneficiaries as a result?

3. What are the challenges that the tourism industry may face with the rapid recovery of tourism demand in the region?

4. Latest macro-economic outlook as the global economy slows

5. Priority categories for consumer spending in Asia Pacific

6. China reopening – opportunities or prolonged recovery and its impact

7. 2023 outlook – expected industry performance
Period26 Jan 2023
Event titlePATA Webinar
Event typeOther
LocationSingaporeShow on map