DescriptionThis lecture refers to the Financial Services industry as a key pillar of economic activity. Here, the strategic imperative of digital transformation and the emergence of new services and experiential value propositions are driven by forces such as mobile, cloud computing, big data, social connectivity, and advanced technologies such as AI, Internet of Things, blockchain, and quantum computing. Rising competition from nontraditional players or Fintech, the rapid changes in consumer demands in a post-COVID world, are further contributing factors to uncover the potential toward the benefits these technology enablers have on different actors involved. In the main, the presentation will illuminate how foresight with design and design with foresight can inform strategic innovation and service design propositions with creativity, visualization, and prototyping capabilities. To this end, design foresight offers designers of service value in the era of digital, and indeed, intelligent transformation, a new approach to face the longer-term challenges and opportunities associated socio-technological change.
|Period||19 Jun 2022|
|Held at||Henry Steward Talks, United Kingdom|
|Degree of Recognition||International|
Documents & Links
Activity: Talk or presentation › Invited talk